Twitter, Facebook, Google+, YouTube…

Social networking websites enable individuals to in easily communicate with one another and build relationships. When your company joins these networks, people can seamlessly interact with your product or company within the familiar environment of that channel. That interaction feels personal to users because of their previous person to person experiences on these social networking sites.
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A new study has revealed that 43% of people searching for a product or service on their mobile phone visit a local business after finding them online. More importantly, 22% of these searchers actually go on to make a purchase. SME owners would be wise not to miss out on this window of opportunity and learn how to grow local business using one of the most powerful marketing tools available in our lifetime – mobile websites.
Continue reading “Why SMEs should go mobile” »