Social networking websites enable individuals to in easily communicate with one another and build relationships. When your company joins these networks, people can seamlessly interact with your product or company within the familiar environment of that channel. That interaction feels personal to users because of their previous person to person experiences on these social networking sites.
Social networking sites such as Twitter, Facebook, YouTube and Google+ allow individuals to “retweet” or “repost” comments made by your company. By repeating this message, all of the users connections / followers are able to see the message, therefore promoting your company to a greater audience at no cost. Social networking sites act as a virtual word of mouth platform. Because the information about your product / business is being put out there and is getting repeated, this creates a greater opportunity to see and in turn drives more traffic to your company website.
Through social networking sites, your company can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into your followers and potential customers. Also, by choosing whom to follow on these sites, your company can reach a very narrow target audience.