When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customisable profile image, everything on screen carries a standardised look and feel. Even the profile image appears in the same position for all pages.
That’s why it’s so important to post images and content that gets you noticed right away, with this in mind:
The wall on all brand pages attracts almost all respondents’ gazes. What you post matters. If you consistently create and publish great content – items that really matter to your fans and add value to their day or contain an appropriate call-to-action – you’re more likely to attract and retain those readers.
A new study has revealed that 43% of people searching for a product or service on their mobile phone visit a local business after finding them online. More importantly, 22% of these searchers actually go on to make a purchase. SME owners would be wise not to miss out on this window of opportunity and learn how to grow local business using one of the most powerful marketing tools available in our lifetime – mobile websites.
Continue reading “Why SMEs should go mobile” »
Social networking websites enable individuals to in easily communicate with one another and build relationships. When your company joins these networks, people can seamlessly interact with your product or company within the familiar environment of that channel. That interaction feels personal to users because of their previous person to person experiences on these social networking sites.
Continue reading “The social media revolution” »