When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customisable profile image, everything on screen carries a standardised look and feel. Even the profile image appears in the same position for all pages.
That’s why it’s so important to post images and content that gets you noticed right away, with this in mind:
The wall on all brand pages attracts almost all respondents’ gazes. What you post matters. If you consistently create and publish great content – items that really matter to your fans and add value to their day or contain an appropriate call-to-action – you’re more likely to attract and retain those readers.